5 Types of Digital Marketing

Digital marketing is a way to promote products, services, and brands on the internet. Just like billboard advertisements, online ads and promotions can attract customers to your brand and company. But unlike billboards, “real estate” for advertisements is not limited in the digital space. Due to the vastness of the World Wide Web, there are lots of ads and the competition is stiff. Some companies fail to recognize how important digital marketing is to expand their customer reach and the intricacies involved with digital marketing strategies. Brainmine is the best digital marketing company in Bangalore and they utilize 5 types of digital marketing strategies for efficient marketing for their clients.

1. Search Engine Marketing and PPC

Search Engine Marketing helps gain online market space and brand presence through paid and unpaid advertising.  This digital marketing agency in Bangalore assists in driving traffic to your web pages using PPC or Pay Per Click. PPC is “search advertising”. Companies contact advertisers for PPC type service. PPC advertisers create advertisers and arrange for “landing pages.” Landing pages are webpages that will have the ad on their page. One of the landing page viewers may be interested in the ad and click on it, directing them to the company website. PPC is more suitable for companies who can afford to invest in costly methods of advertising without compromising their financial stability.

2. Search Engine Optimization

Search Engine Optimization or SEO is another type of SEM. However, it is unpaid. Hence it is also known as an organic form of advertising. This digital agency in Bangalore uses SEO to raise the company’s position in the Search Engine Results Page. Online marketing services in Bangalore optimize specific keywords on the page to make it appear higher in the results of search engines like Google, Bing, and Yahoo. A few SEO practices that will be beneficial are high-quality content, guest blogging, images and videos, public relations, social presence and so on.

3. Social Media Marketing

Social Media Marketing or SMM is the latest digital marketing technique that allows companies to stay with the trends. Digital marketing Bangalore allows companies to create relevant content and extend their reach to customers through various social media platforms. In addition to companies having their own social media page, they can sponsor their products and services through ads on social media. They can get better branding through ads on LinkedIn, Snapchat, Twitter, Instagram, and Facebook.

4. Email Marketing

Email Marketing is one of the oldest digital marketing strategies yet it is just as widely used as all the other strategies. This internet marketing company in Bangalore uses emails to create relationships with potential customers at nominal rates. Email marketing campaigns can be used for any kind of business due to their ubiquity. Different email marketing types are newsletters, announcements, event invitations, and marketing offers.

5. Content Marketing

The best digital marketing company in Bangalore recommends content marketing because it is one of the most important digital marketing types as it revolves around managing and executing engaging content. Designing, promoting, publishing and distributing free content on different marketing channels can attract your target audience. Content marketing can be in the form of blogs, e-books, webinars, podcasts, emails, and other such mediums.

Brainmine, a digital marketing agency in Bangalore, can help your company to utilize different marketing channels for optimal turnaround. With Brainmine, you can utilize the various channels of digital marketing to specialize your reach to different target demographics. This, in turn, creates specialized relationships between your company and its customers.  In the digital age, optimize the marketing techniques on your webpage.